New-product announcementfor Shopify.

01 / The right moment

Start with a reason to show it.

Replace the example offer, product language and destination with your own. You can also select and copy the text below.

03 / Display with intention

A starting point for your rules.

These are test settings—not a promise of the best conversion rate. Select your own campaign dates and check them in your store’s timezone.

Page

Homepage only

Audience

All qualified visitors

Returning visitors only

Off

Previous visits / Product views / Different products viewed

0 / 0 / 0

Activity window

30 days

Trigger

After scrolling: 35%

Frequency

Again after 7 days

Devices / Countries

All devices / All available countries

Layout

Standard popup · centered text · standard width

Button destination (replace with your own)

/collections/new-arrivals

04 / Build in Prime

Recreate the example, step by step.

Open Prime from Shopify, create a message popup and choose a suitable starting template. The library does not import a campaign into your store.

1. Publish the destination first

   Check the product or collection is public and ready. Replace /collections/new-arrivals with the correct storefront-relative path.

2. Explain what is new

   Add an eyebrow, heading, short paragraph and button. Remove the coupon block. Replace the general product language with a specific, accurate reason to explore your launch.

3. Wait for some browsing

   Target the homepage and start at 35% scroll. Use All qualified visitors, returning-only off and zero activity thresholds. Short homepages may need a delay instead.

4. Keep the announcement current

   Start with a seven-day repeat interval. Set a review date so an old collection does not keep being presented as new.

Preview desktop and mobile, save your changes and review the published version. Enable Prime’s theme app embed on the current theme before testing the storefront. A saved draft alone is not a live popup.

05 / Before you publish

Check the journey, not just the design.

• Open the destination directly and confirm it is public and useful.
• Reach the homepage threshold and test the button destination.
• Check the no-coupon layout on a phone with your real product copy.
• Review or retire the message when the collection is no longer new.

Use an eligible, consented test context. Keep the close control reachable, check the button destination and verify the experience on your real theme. See the mobile checklist if text or controls do not fit.

06 / Learn from the message

Test the reason to explore

Compare a descriptive collection headline with an accurate use-case headline. Keep the destination and rules unchanged.

Review engagement and the destination experience. The popup alone does not prove product demand.

Use A/B variants to compare one change at a time. These examples do not include claimed conversion results.

Decide what success means before you test.

Start with the next step this message asks for: a click through to the collection. Compare CTA clicks against popup deliveries for the same eligible audience and period. Keep test visits separate. A handful of clicks is not enough to name a winner.

A clicked button or copied coupon is not a completed order. Check discount usage and orders separately in Shopify where available; shared codes do not identify which popup caused a sale. Comparing two messages also does not prove either beats showing no popup.

Keep the shopper in control.

Make the close button easy to reach and test repeat limits, mobile layouts and both consent choices. Do not cover the content as soon as a search visitor arrives. A delay alone does not guarantee a good experience or protect search rankings.

References: Shopify discount eligibility and management · Google guidance on intrusive dialogs.

Useful details

Before you choose this recipe.