Shopify popup not showing
Verify theme app embed activation, published campaign state, page and audience eligibility, frequency, trigger progress, consent, and rendering.
Use the visibility checklist →Shopify popup field notes
Shopify popup guides: setup, timing and fixes.
Start with the problem your shopper sees. Find out why a popup is missing, keeps returning, or gets in the way on mobile—then use a checklist to test the fix.
Start here
What is a Shopify modal popup?
A modal popup appears over the storefront and asks the shopper to act or close it before returning to the page. A discount offer is one example. An announcement bar stays in the page layout; a smaller corner popup can leave more of the store visible.
Choose the format around the message, keep the close control easy to reach, and test the experience on a phone. These guides focus on promotion popups—not Shopify checkout dialogs or browser permission prompts.
Visibility and frequency
Start with the decision path.
Popup keeps reappearing
Separate an intentional every-refresh choice from broken session storage, visitor suppression, selector code, consent, or duplicate apps.
Fix repeated displays →Enable the theme app embed
Understand why a Shopify overlay app can be installed and published while its storefront embed remains disabled.
Check the app embed →Experience and acquisition
Protect mobile usability, timing, search, and speed.
Fix a Shopify popup on mobile
Test viewport containment, internal scrolling, close controls, sticky headers, chat widgets, cookie banners, zoom, and orientation.
Use the mobile checklist →Choose Shopify popup timing
Compare immediate, delay, scroll, exit-intent, page, and frequency rules without relying on a universal conversion benchmark.
Choose a trigger →Popup SEO and performance
Understand intrusive interstitial guidance, Core Web Vitals, script budgets, layout shift, lazy loading, and before/after storefront testing.
Protect storefront performance →Before you launch an offer
Make the offer useful—and check the numbers.
Start with a clear benefit, a clear next step and a frequency rule that respects the shopper. Use the Shopify average order value calculator to record your basket-value baseline and the Shopify fee calculator to estimate payment costs. Then compare orders, discounts and contribution—not just popup clicks.